This 15-second marketing video was created to promote the Appalachian Support for Specialized Education Training (ASSET) program through the Vinod Chachra IMPACT Lab at Radford University. I led the full creative process - writing the script, performing the voiceover, sourcing b-roll footage, and editing the final piece to completion.

The video was designed to be short, clear, and engaging, introducing the ASSET program with a warm, confident tone and clean visual pacing. I focused on creating a message that felt accessible and motivating, while aligning with Radford University’s brand and the IMPACT Lab’s mission to expand educational access across Appalachia.

This project reflects my ability to produce concise, mission-driven content that blends storytelling, voice, and visual design into a polished, professional deliverable.