This design project supported a marketing proposal for the Virginia Department of Labor and Industry’s “What IF?” Injury-Free initiative. I developed a cohesive brand style guide inspired by DOLI’s existing brochure artwork and color palette, creating a visual system that could be applied consistently across all outreach materials.

The campaign included digital and print assets such as newsletters, first-touch kits, brochures, one-page leave-behinds, and social media posts targeting Virginia employers. I designed each piece to feel clean, professional, and aligned with the agency’s voice - reinforcing the message that safety is a shared cultural value.

This project reflects my ability to build brand-consistent design systems that elevate public messaging, support strategic outreach, and maintain visual clarity across multiple formats.