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Brand Concept - New River Electrical Logo Application

Project type

Brand Concept

Date

2025

Location

Roanoke, Virginia

This graphic was created to help New River Electrical visualize how a refreshed logo might appear across branded merchandise and employee gear. As part of a broader logo and brand identity exploration, I designed this layout to showcase consistency, versatility, and real-world application - helping the team imagine how their updated branding could feel in daily use.

The mockup includes apparel, safety gear, and promotional items, each featuring the proposed logo and color system. I focused on clean composition, cohesive styling, and thoughtful placement to reflect the company’s values and visual personality.

This project reflects my ability to support brand refresh initiatives with strategic design thinking - translating abstract identity concepts into tangible, production-ready visuals that feel both modern and grounded.

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